![]() It’s coming! Have you contacted your Miller Coors and Budweiser accounts? OOH Today reminds you to, get aggressive on the impending Budweiser, Miller/Coors billboard battle. They are a great way to pull the public into a dialogue and to allow companies to make a memorable statement while earning style points.” Wine Wars below photos Courtesy of Boxcar PRĪs Rave says, “dueling-billboard examples span the gamut in terms of category and national scope but are each impactful and demonstrate the power of billboards to drive conversation (real and virtually), even with each other. Turnbridge vows to stay until weedmaps folds. When a pedestrian is detected a short distance from a. Pedestrians are known to be less safe from cars at night, so this billboard detects them the same way the new Audi adaptive headlights do in real life. The weedmaps billboard on the left went up first and the addiction treatment center followed with its billboard, located just down the interstate. Handling radio and even black and white advertising for the Spanish-speaking countries is no unalloyed pleasure, alfcho it isn't nearly as tough as it was a. The billboard has LED 'headlights' installed on either side that detects pedestrians and bikers, spotlighting them as they cross the street. The weedmaps billboard on the left went up first and the addiction treatment center followed with its billboard, located just down the interstate. While ads talking to each other are nothing new to advertising or OOH, Rave’s read serves as a reminder of the effectiveness of OOH and importance of calling on competitive brands. That is to say since the beginning of OOH time. Then right past a wine and weed brawl to the oldie but still discussed, BMW/Audi war.īillboard ‘wars’ have been with us since the beginning of commerce and competitive brands. Starting with Ally and Amy competing for attention in Hollywood above, to the NFL’s Saints who seem unable to move on from their loss to LA’s Rams as pictured below. Ms Rave posted her latest work on how #OOH is used to communicate with the community and among competitive brands, all the while ‘throwing some shade.’ OUTFRONT Media Marketing Director, Elizabeth Rave, writes effective stories for OUTFRONT and the OOH Industry. ![]() Billboard Wars: Let That Local Shade Burn ![]()
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