![]() ![]() Aside from making sure the formulas were truly lightweight, inclusivity is always top of mind as we’re developing any product, but especially with foundation and concealer. “Definitely the Liquid Touch Weightless Foundation and the Liquid Touch Weightless Concealer. Which was the most important product you felt like you had to get right? #RARE BEAUTY BLOT AND GLOW REVIEW FULL#Whether you wear barely any makeup or a full face of glam, this was made for you to wear exactly as you want to wear it.” Liquid Touch Weightless Foundation, $48 Liquid Touch Brightening Concealer, $32. Almost everything in the line is liquid and is so easy to blend into the skin. “I developed all the products to be uncomplicated and easy-to-use. Even though launching during the pandemic had its share of challenges, the conversation around this pressure is always important.” How is the brand deliberate in challenging conventional beauty standards? There’s so much pressure on us to be “perfect”- I decided to create Rare Beauty to challenge the conversations around beauty. “My main purpose when I started Rare Beauty was to break down the unrealistic standards of beauty we see in society today. ![]() Why was it important for the brand to go ahead with the launch? Rare Beauty was launched in September 2020 - in the midst of the pandemic. Read on to find out her current faves, how she manages to create her iconic cateye flick, and which makeup items she’d recommend for a fresh-faced glow. Rare Beauty will be launching in Singapore on 15 July, and will be available at both Sephora stores and online at sephora.sg.Īhead of the highly-anticipated launch, we also got a chance to speak to founder Selena Gomez on her beauty brand. Of the 14 categories and 133 products available, it has to be said that I found the makeup line to be surprisingly affordable as well - nothing here’s over $50.īeauty editors, makeup artists, and beauty bloggers have also been raving over Rare Beauty’s makeup collection, including the 48 shades of foundation and its weightless serum formula, the easy way both the Soft Pinch Liquid Blush melted onto their cheeks, or the light-as-air, whipped effect of those delectable Lip Soufflé Matte Lip Creams - all of which, we can shop very soon. These are mostly highly-blendable liquid formulas too, which can take us from a “no makeup” makeup style, to a bold, daring look. To achieve this, Gomez tells us that she deliberately “developed all the products to be uncomplicated and easy-to-use”, so makeup can be more accessible to a wider set of consumers. This means embracing makeup as a healthy way we can express ourselves, while celebrating inclusivity and self-acceptance. “So, I wanted to create a brand to encourage each and every person to be who they are and help eliminate all of that unwanted pressure to look a certain way.” “I hear all day, every day that I’m not sexy enough or cool enough,” she shares of her own experience. There’s so much pressure on us to be “perfect”- I decided to create Rare Beauty to challenge the conversations around beauty,” she says. ![]() ![]() Actor, musician, former Disney Channel star, and now beauty mogul, the 28-year-old shares that she created Rare Beauty to help people feel good about themselves in other words, makeup that’s, well, good for you. Yes, we’re well-aware of the irony of that, but Gomez has a deserving mission here: to challenge the “beauty myth” of perfection. Let’s be real, celebrity makeup lines are dime a dozen these days, so what makes Rare Beauty stand out among the other star-studded lineups? Other than the fact that “Come & Get It” singer and mega-star Selena Gomez is behind the brand, of course. ![]()
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